Access to Data and Analytics

Access to Data and Analytics

Turn Every Stream Into Strategic Insight.

Gain full control over your content, audience, and revenue with easy access to powerful data analytics. Our OTT platform provides you with comprehensive insights into every aspect of your business, helping you make data-driven decisions, optimize content, and improve user experience. With full access to your data, you can drive smarter business decisions, increase content effectiveness, and maximize monetization opportunities, all while ensuring a personalized and engaging experience for your viewers.

Understanding your audience is the first step to growing it. With AscendOTT, you get full access to powerful, real-time data and analytics that help you optimize performance, boost engagement, and increase revenue-without needing a data science team.

From viewer behavior to monetization trends, we equip you with the metrics that matter most—accessible from a clean, intuitive dashboard.

Real-Time Analytics, Real Business Impact.

• Viewer Insights: Track who’s watching, when, where, and on what device. Understand peak traffic times, session lengths, and drop-off points to fine-tune your content strategy.
• Content Performance: Get detailed breakdowns of video/audio plays, completion rates, top-performing titles, and engagement over time.
• Monetization Metrics: Monitor revenue by subscription, pay-per-view, or ad-based models. Track ARPU (average revenue per user), churn rates, and conversion funnels with ease.
• Device & Platform Analytics: See how users interact across web, mobile, smart TVs, and apps—then optimize your delivery accordingly.
• Geo & Demographic Data: Understand where your users are located and how different regions engage with your content.
• User Behavior Tracking: Drill into viewer actions: searches, clicks, likes, shares, watchlists, and more. Use this data to personalize content or recommend what’s next.